Vivian Peritts Logo
My friend and (almost) neighbor was talking to me about her branding last fall, prior to the CHA winter show. Vivian has worked in the crafting industry for many years as one of the leading “green” designers before that was the new buzzword. She has been recycling garage sale and thrift store finds for a very long time and is one of those people who brings whimsy and delight to every single project . Her incredible sense of humor shows through in everything she does! Vivian’s last name is pronounced like the bird, parrot, one of which lives in her living room and talks back with sass.
I asked Viv why she wasn’t using the color green in her branding, it is such an important part of what she does. Of course, my mind immediately went off into how fun a logo design would be to do for her so we agreed on a price and I started my job. Branding must immediately and efficiently represent the heart of the business. It’s job is to communicate the essence of the brand in a conceptual and visual manner, specific to that one brand.
Here is the finished logo which she is now using on all of her marketing materials.
I’m very happy with the result, I feel the whimsical and natural feel perfectly says what Viv is all about. And the Parrot offers confirmation as to how to pronounce her name. Notice the vine creates the letter “V” for Vivian and the Parrot shape forms the letter “P” for Peritt. I think this logo is a success! To see or purchase Vivian’s books, go to Amazon.com. Here’s a direct link to her latest book on recycled wool projects, a fabulous book you’ll want to own.
If you are interested in having me create your branding, I’d love to talk to you about it!
This is just such a clever idea Brenda and you have included everything! Glad that she liked it